FIGHTING CANCER STIGMAS
Lisa Gershman
Writer’s comment: I
have gained dual perspectives on the world of cancer through my own
personal battle and through my experiences as a pre-med student
interning on the pediatric floor and the emergency room of UCDMC. In
both realms I encountered many fears, concerns, stigmas, and
stereotypes that really made me think. The writing assignments in Dr.
Mary Waters’ English 101 class allowed me an outlet to explore my own
personal experiences. Our final assignment was an argumentative
research paper. For this assignment I decided I wanted to explore the
social and cultural reasons for the cancer stigmas I had personally
encountered and witnessed but I had difficulty getting started. Dr.
Waters and my friends and family were very supportive and helpful in my
quest for answers and solutions. This writing experience taught me a
lot and strengthened my resolve to do everything in my power to fight
cancer stigmas and I hope you will do the same.
—Lisa Gershman
Instructor’s comment: From her first essay in my
English 101 class during Winter 2002, Lisa showed her commitment to
wrestling with the subject of cancer not only from a technical
perspective but from a human one as well. When she approached me with
her idea for a research paper on the stigmatization that cancer
patients must suffer in addition to their illness, I recognized that
she had an original and important topic, one well worth her time and
interest. Because she was willing to undertake multiple revisions, both
during the class itself and later after the quarter was over, her final
version is both readable and informative, making us rethink our easy
assumptions about those afflicted by this far-too-common disease.
—Mary Waters, English Department
Say out loud, “My mother
has a illness” or “I have an illness.” The reaction provoked will
differ from person to person. Now instead say “My mother has cancer” or
“I have cancer” and chills will roll down spines, undertones of fear
will creep into voices, and tears will be pushed back. Cancer—how does
one word carry so much meaning and fear? The Merriam-Webster Dictionary
defines cancer first as “A malignant tumor that tends to spread in the
body” (“Cancer”). The definition fails to mention fears of death and
images of bald chemotherapy patients that come time to mind with the
mention of this word. Merriam-Webster gives a second definition
for cancer: “A malignant evil that corrodes slowly and fatally”
(“Cancer”). Though the first definition defines cancer the disease, the
many stigmas associated with cancer stem from the second. Cancer
stigmas are further amplified by cultural biases and taboos surrounding
particular forms of the disease. Cancer stigmas damage a patient’s
self-image, create fears of how others will view the patient, and lead
to emotional and psychological disorders, all sabotaging the battle
against the disease.
E. Goffman defines a stigma as a linkage of an attribute and a stereotype in his book Stigma: Notes on the Management of a Spoiled Identity
(4). Actual possession of the attribute is not a requirement for
stigmatization; rather the attribute need only be perceived (Davies).
In the medical world stigmas commonly occur, connecting patients to the
negative stereotypes of their disease, their attribute. For example,
our society perceives that a patient who is HIV positive must be
promiscuous and/or homosexual. Diseases bear “social values,” labeling
patients as abnormal or sick, reducing them in the eyes of friends,
family, and the general public, and creating certain expectations of
the patient’s life style, symptoms, thoughts, and prognosis (Davies).
Stigmas adversely affect not only those possessing the “attribute” but
the labelers as well.
Cancer represents a natural target for stigmatization because of its
many forms, ever changing prognoses, and prevalence in all ages and
races, and because of the fear and ignorance surrounding it. A common
cancer stigma is that all cancers are terminal: a diagnosis of cancer
equals a death sentence. Futhermore, many stigmas surround
conversational usage of the word cancer. It is a difficult word both to
say and to hear especially when the name and face of a friend or family
member is attached to it. This was the case for Jessica Miller, the
mother of an 18-year-old daughter suffering from Hodgkin’s disease.
Jessica needed to practice saying the word cancer by herself in front
of the mirror before using the dreaded word in front of her daughter
(Arnold 1). For people like Jessica Miller, the verbalization of the
word cancer is as frightening as the disease itself. The act of voicing
a specific type of cancer diagnosis may be equally traumatic.
Specific forms of cancer carry specific stigmas. Colorectal, breast,
testicular, and prostrate cancers are examples because of the
personal/private nature of the affected regions. The natures of these
types of cancer make patients both self-conscious of their disease and
uncomfortable, inhibiting them from seeking medical attention at the
first sign of symptoms, as well as from discussing their disease with
family and friends. These feelings are amplified when patients undergo
surgery or removal of these personal areas, stigmatizing them as lesser
sexual beings. Experts at the 2002 Global Cancer Summit proclaimed,
“Taboos that forbid cancer sufferers from speaking of their illness and
seeking treatment must be lifted to help fight a rising tide of the
killer disease.” Frances Visco, chairman of the National Breast Cancer
Coalition, voiced this concern at the summit: “In some countries there
is a conspiracy of silence about cancer that we must break; we will
save lives if we do” (“Cancer Stigma Must Be Broken Paris Conference
Concludes”). Patients suffering from cancer types of a personal nature
feel very alone, hide their feelings, and rarely speak out. This
reticence counteracts increasing public awareness, fighting stigmas,
and promoting early detection.
The most deadly form of cancer is also the most stigmatized. Lung
cancer accounts for twenty-eight percent of cancer deaths in the United
States (Howser 1). Stigmas thrive on the publicized correlation between
lung cancer and smoking. Carolyn Clary-Macy, a thoracic surgery nurse
at the University of California, San Francisco, emphasizes that this
connection creates a public attitude that “They did it to themselves”
and “It’s a preventable illness”(1). But lung cancer is not always
self-inflicted or preventable. Non-smokers and former smokers make up
fifty percent of patients diagnosed with lung cancer. While tobacco
usage remains the number one cause of lung cancer, exposure to
second-hand smoke, radon, and certain industrial and organic
substances, as well as family history represent additional significant
risk factors (“Education: Early Detection And Diagnostic Imaging”).
Still, the general public regards all lung cancer patients as the
perpetrators of their illness rather than the victims. Deborah Rollins
is a lung cancer patient and former smoker with a form of the disease
unrelated to smoking. She resists telling people of her disease because
of fears that they will assume she’s dying and because of the stigma
that “People believe you brought it upon yourself” (Howser 2). The
stigma of lung cancer also creates difficulty in gathering financial
and media support for fighting the disease. Clary-Macy stresses that
companies and patients resist attaching their names or faces to this
highly stigmatized disease, creating challenges for raising funds for
research, patient services, and public awareness. The devastating
effects of lung cancer will not cease until we change the stigmas
linked to lung cancer (1).
Cultural context further amplifies cancer stigmas. People Living
Through Cancer, Inc. states that Native Americans experience a
thirty-percent lower survival rate with a cancer diagnosis than other
groups. They often experience social isolation within their own
community because of the stigmas of cancer, particularly the myth that
a cancer diagnosis is a death sentence. Fears of alienation and lack of
support from their extended family, clans, and villages discourage
Native Americans from seeking an early diagnosis and treatment (“Cancer
Survivorship in Indian Country”). Decreasing the fears of cancer that
stem from stigmas will greatly improve cancer prognosis for the Native
American community by raising public awareness and rectifying myths.
Cancer also has cultural ramifications in the African American
community, particularly in reference to gender. African American men
experience a forty percent higher occurrence of lung cancer and a fifty
percent higher death rate than Caucasian men do (“Education: Early
Detection And Diagnostic Imaging”). Men feel perceived as “fallen
angels or fallen soldiers” upon a cancer diagnosis, whereas women feel
concerned that their husbands’ feelings for them will change if they
undergo surgery (“Breaking the Stigma of Cancer”). Within certain
cultures or races, cancer stigmas and misconceptions more significantly
affect patients and their perception of their situation.
Concerns about societal judgments and treatment, as well as their
perception of their bodies greatly influence how cancer patients handle
their illness, including development of emotional and psychological
problems. Conflicts regarding appearance and self-esteem fuel emotional
trauma for cancer patients. Cancer treatments such as chemotherapy,
radiation, and surgery leave patients self-conscious about their
appearance. These treatments make them vulnerable to societal labeling
as stereotypical cancer patients. In addition, fears of stigmatization
and alienation from their family and friends cause patients to pull
away from potential support groups. The support group then pulls away
in response. This reaction leads to the patient feeling rejected,
alone, and full of personal guilt. Cancer patients experience a gamut
of emotional disorders including anxiety. A normal response to cancer,
anxiety induces insomnia, pain sensation, and nausea. Common anxiety
disorders associated with cancer include adjustment disorder, panic
disorder, phobias, obsessive compulsive disorder, post-traumatic stress
disorder, and general anxiety disorder (“Anxiety”).
Cancer stigmas further link patients to specific stereotypical
emotional states or reactions such as anxiety and depression.
Additionally, strong emotions and high levels of stress arise from
dealing with concerns such as death, body image, changes in lifestyle,
and financial and legal concerns (“ Depression”). The common
misconception that all cancer patients suffer from serious depression
produces two consequences. First, by assuming that a cancer patient
suffers from depression, a person is more likely to treat him or her as
such regardless of the petient’s actual emotional state. This
reciprocally induces a depressed state in the patient. Secondly, if a
cancer patient believes depression is a normal part of living with
cancer, he or she is unlikely to seek help for treatment of this
secondary illness. In Cancer and Emotion,
Jennifer Hughes argues that depression is more common in cancer
patients than our inclusive population, though many cases go
undiagnosed (82). Depression occurs in fifteen to twenty five percent
of cancer patients, producing additional symptoms that are both
diagnosable and treatable (“ Depression”). These symptoms further
impair patients’ lifestyles, making cancer even more difficult to bear.
Hughes stresses, however, that depression associated with cancer
frequently improves with medication and counseling (93). For this to
occur, public awareness of depression and emotional disorders
associated with cancer must be raised, encouraging patients to seek
help and providing them the resources they need.
Our nation, as well as the international community, strives to fight
cancer stigmas by raising public awareness, providing adequate
resources for patients and their families, and increasing funding.
Positive media and ad campaigns that promote early detection and
positive images of patients as fighters, not victims, are among the
tactics used. Breast cancer public information campaigns represent a
good example of this tactic. A wide range of literature and Internet
resources is also available to educate the general public, patients,
and their families. Resources and options include therapy support
groups, chat groups, treatment centers, new medication and treatment
trials, definitions of and information about medical terminology,
on-line physicians and nurses, current research findings, success
stories from patients, nutritional advice, and opportunities for
volunteering and fund raising. Funding is essential to provide patients
with resources and to fuel advances in research. Public fundraising,
governmental funding, and private donations continually increase, thus
facilitating progress. Nevertheless, as advances continue in research,
further funding will be necessary to improve early detection and
treatment methods.
Despite the many advances made with medical technology, cancer stigmas
continue to significantly affect the physical and emotional well being
of cancer patients. There is much room for improvement. Treating the
disease is not enough. Ignorance and stigmas that keep patients from
seeking help and speaking out need to be addressed with conviction and
determination. The current plethora of Internet information
insufficiently counteracts these problems because people must actively
pursue these resources. Many of those who need information the most are
not reached. Media and advertisers must rectify the problem by
providing positive images and spokespersons, especially for the most
stigmatized forms of cancer. Cancer stigmas inhibit early detection and
amplify psychological and emotional disorders, thus weakening the
patient’s fight against cancer. Stigmas also decrease funding for
research and patient resources. All of these factors fuel the up-slope
of cancer incidence and death. The World Health Organization forecasts
that by 2020 the number of new cancer diagnoses per year will increase
from nine to twenty million and the number of deaths from five to ten
million (“Cancer Stigma Must Be Broken Paris Conference Concludes”).
Allowing cancer stigmas to penetrate society further drives this
devastating trend. Patients and the medical community cannot win the
battle alone. To push back the rising tide of cancer, the medical
community, general public, media, and patients must work together to
destroy cancer stigmas.
Works Cited
“Anxiety.” National Cancer Institute. Jan. 2002. htttp://www.nic.nih.gov/cancer_information/doc_pdq.aspx?version=patient&viewid=D5064167.
Arnold, Janice. “Support Group Helps Remove Cancer’s Stigma.” The Canadian Jewish News 4 June 1998. http://www.cjnews.com/pastissues/98/june4-98/health/health.html.
“Breaking the Stigma of Cancer.” American Cancer Society: Cancer Survivors Network. http://www.acsn.org/global/pdfs/452.pdf
“Cancer.” The Merriam-Webster Dictionary. 1974.
“Cancer Stigma Must Be Broken—Paris Conference Concludes.” Cancerpage.com. 7 Mar. 2002. http://www.cancerpage.com/news/article.asp?id=2335.
“Cancer Survivorship in Indian Country.” People Living Through Cancer Inc. 8 Mar. 2002. http://memebers.aol.com/kuchinok/curricul.html.
Clary-Macy, Carolyn. “Raising Awareness About Lung Cancer: The Tragedy of Lung Cancer.” UCSF Thoracic-Lung Cancer Awareness. 27 Dec. 2001.
http://www.ucsf.edu/thoraic/lungcaawareness.html.
Davies, T., and D. Leeder. “Stigma.” 18 Jan. 2001. medgraphics.cam.ac.uk/medsoc/stg/stg.pdf
“Depression.” National Cancer Institute. Jan. 2002. http://www.nci.nih.gov/cancer_information/doc_pdq.aspx?version=patient&viewid=054343fa.
“Education: Early Detection And Diagnostic Imaging.” Alliance for Lung Cancer. 17 Dec. 2001. http://www.alcase.org/education/detection/atrisk
Goffman, E. Stigma: Notes on the Management of Spoiled Identity. Englewood Cliffs, NJ: Prentice Hall, 1963.
Howser, Jay. “Fighting the Stigma: Lung Cancer Patients Battle Stereotype.” Online Edition Daily Republic. 5 Jan. 2002. http://www.dailyrepublic.com/archives/index.inn?loc=detail&doc=/2002/January/05-289-NEWS2.TXT.
Hughes, Jennifer. Cancer and Emotion: Psychological Preludes and Reactions to Cancer. Chichester: John Wiley and Sons Ltd, 1987.
Link, Bruce G., and Jo C. Phelan. “On Stigma and Its Public
Health Implication.” Stigma Conference.
http://www.stigmaconference.nih.gov/linkpaper.htm